CEO's Message

Chief Executive Officer

wasl is one of the largest landlords in Dubai offering leasehold and freehold property services to a wide range of customers in the residential, commercial and retail sectors.

Since our inception in 2007, following the merger of government entities, we have succeeded in challenging and changing the way the real estate industry behaves by improving customer service levels, introducing new business practices as well as working with regulators to help shape the legal framework.

Customer service is at the heart of our business and we have worked diligently to improve the quality of our service. Our customers always come first; this is why customer satisfaction is the core of our five-year strategy.  I am proud that customer satisfaction has increased year on year and is considerably higher than global norms for the industry.  In 2011 we were awarded the Dubai Quality Appreciation Certification which recognises us as a group committed to excellence and continuous improvement.

We look for improvement in all areas of our business from the quality of our products and services to improving efficiencies across our business.  The implementation of the ERP software and IFRS compliant financial statements demonstrates our commitment to adopting world-class operating standards as does the certification under ISO standard 27001, the world’s highest accreditation for information protection and security. 

I believe we are in a good position to face the future with optimism and confidence."


His Excellency Hesham Abdullah Al Qassim
CEO of wasl