As the CEO of wasl Asset Management Group, HE Hesham Abdulla Al Qassim has been instrumental in ensuring that Dubai's supply and demand requirements are met across all sectors of real estate. He tells Arabian Business how his organisation strikes that balance Hesham Al Qassim has led his organisation’s transformation into a world-class asset management company A photograph on the website of wasl Asset Management Group offers a stark reminder of Dubai’s progress since the 1990s. The aerial shot [pictured right] is of Emirates Golf Club, a bright patch of green surrounded by beige desert, punctuated only by small clusters of villas and a deserted highway snaking toward what then seemed like a very faraway Abu Dhabi.wasl has been a key player in the dramatic events that have happened in the intervening decades. From its inception in 2007, the real estate management company has amassed one of the largest portfolios in Dubai.