wasl Asset Management Group awarded Dubai Quality Appreciation Programme Certification

At a ceremony held under the patronage of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, wasl Asset Management Group was awarded the Dubai Quality Appreciation Programme Certification following its participation in the 2010 cycle of the Dubai Quality Award (DQA).

The awards ceremony was held in the Baniyas Ballroom, Grand Hyatt Dubai on Tuesday 5 April 2011. His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai Chairman of the Dubai Executive Council presented the DQAP certificate to wasl CEO Hesham Abdullah Al Qassim in appreciation of wasl’s efforts in its journey towards excellence.

Speaking on the occasion, wasl CEO Hesham Abdullah Al Qassim, said, “We are honoured to have had our efforts recognised through the DQAP. wasl has adopted a strategy of excellence that is based on our vision, mission and values. We believe it is essential to have an operating model that blends processes, technology, finance and people, and also enables us to constantly improve on what we do. We are especially proud at having been chosen for the DQAP certification from among several applicants from private and public sectors of Dubai’s economy. The award process involves rigorous assessment by the DQA office and we intend to utilise feedback from this process to work toward further improvements.

Mr. Al Qassim further explained that the greatest challenges in wasl’s journey to excellence were maintaining focus - since several group wide improvement activities were taking place at the same time, including SAP implementation, ISO and HACCP re-certification exercises at Dubai Golf among others. Mr. Al Qassim noted that while planning for improvement and change, the group made a focussed effort to keep operational standards and services at their highest possible level while still managing the effects of recessionary trends in the market.

Commenting on these factors behind the business, he stated: “Always aware of our responsibility to society and the importance of our efforts to support the local community, wasl has adopted a business model that strives to create long-term customer and employee values in order to drive corporate sustainability. We recognise that our people are our primary strength and the foundation for all our achievements, and have thus made effective HR management an integral part of our business strategy. We are also committed to empowering UAE nationals and fostering their knowledge development to enable them to contribute to the overall development of the UAE economy.”

He added: “wasl is an equal-opportunity employer, and we are proud of our open, transparent, collaborative style of management. Our key achievements have been our good corporate governance; our well-managed integration of government entities in our transition to a commercial entity; our exemplary HR practices; our implementation of the International Financial Reporting Standards (IFRS); Emirates Golf Club and the Dubai Creek Golf and Yacht Club maintaining their leading positions among regional clubs; and, of course, receiving the DQAP,” Al Qassim concluded.